If you wear glasses it can be difficult to avoid reflections with a standard lighting setup. In this article, I’ll explain how you can adapt lighting positions to eliminate reflections in your glasses. Check out the video above for a real-time visual demonstration. Using LED Panels Usually, I position my lights on either side of […]
Author: Rachel Tapscott
Sometimes, outfits that we love wearing don’t always look good on camera. And other times, outfits that we wouldn’t expect work really well for the camera. In this article, I’ll take you through my guidelines for choosing my on-camera wardrobe, some do’s and don’ts and some items to strictly avoid. 1. Clothes that contrast the […]
“People rarely buy features. People sometimes buy benefits. People always buy emotion.” – Seth Godin To connect with the person watching your video, and attract the right people to your business, you need to show up as yourself… Show up as yourself, but not just any old version of yourself. You want to be your […]
To look good on Zoom for a podcast interview, webinar or just to impress your co-workers in your next meeting, you need to approach your Zoom setup with the same foundations you would for any other video. There are three main things to think about when creating your set. The first is lighting, the […]
Using b-roll over your talking-head footage can make your video a lot more interesting, help you demonstrate what you’re talking about and ultimately keep your viewers engaged for longer. In this article, I’ll talk about the sites I source my stock footage from, and in the video above I take you into the edit suite […]
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Choosing Music For Your Videos
Finding the right music can be the difference between engaging your viewer and turning them off. There are a number of different free and paid music sites, but I’m going to show you just four options to make your search a little easier. We’re going to look at two free and two paid music options […]
Let’s be honest, it can take hours or even days to create a video when you’re first starting out. Figuring out what you’re gonna say, setting up the equipment… and then there’s all the editing! Getting just one video off the ground can feel really overwhelming especially when there are so many other things to […]
On Instagram we are very limited with external links in posts. Hyperlinks are not active in the description of a post, unless it in the description of an IGTV video when it’s viewed in full screen. Looking at the post in the feed, the link is no longer active. Which is frustrating when we want […]
How do you keep coming up with new video ideas to connect with your community and grow your business? If you’re feeling the pressure to consistently upload and post videos but are struggling to come up with new ideas, in this article we’ll look at are five ideas for video topics, plus some other strategies […]
I watched one of my very first YouTube videos earlier today, a video that I was pretty happy with at the time… And I was shocked at how different I am on camera now and how much more confident I sound … yep. What was I doing… As a video creator I don’t believe you […]