If you are new to the video-making game, or you’re still trying to find your stride on camera, I have an exercise and a challenge for you to help you feel more confident in your presentation.
Today we’re going to breakdown a process called the Elevator Pitch Video Exercise.
One of the first video projects I often create with clients is an introduction video for the home page of their website or pinned to the top of their socials. This video talks about who they are and what problem they solve for their customers or clients.
This exercise is the foundation of that video structure. We are going to practice saying three things; your name, the name of your business, and the problem you solve.
Easy, right?
This exercise is designed to be simple and simple for a reason because there are a couple of things that will make this whole video fall apart. Starting with the way you say your name…
1. Your Name
Our name is one of the only constants that has been with us since birth. It is the foundation of our identity. And yet, it is the thing we skim over the most when we sit down to record a video.
The first part of your introduction video might sound something like this…
“Hi, my name is Rachel Tapscott and I help business owners create videos.”
This statement is fine but when we say our name followed by ‘and I…’ we often rush over it and as a result, don’t set up a confident start.
One change to this sentence can make a big difference to its delivery…
“Hi, my name is Rachel Tapscott. I help business owners create videos.”
Add a full stop after your name. Say it like you mean it. It’ll transform the tone of your introduction.
2. Your business name or your title
The second part of your elevator pitch is to introduce your business or your title. So I would amend that previous example to this:
“My name is Rachel Tapscott. I run a video production and training business called That Camera Girl.”
Full stop.
When you sound confident and sure of yourself your audience will go ‘hey, she’s really confident and sure of herself.’
Subconsciously, of course.
Now you have their attention with your confidence and self-assurance, let’s finish it off with how you are going to solve their problem.
3. What you help people with
“My name is Rachel Tapscott. I run a video production and training business called That Camera Girl. I help business owners with all the technical stuff so you can get your message out into the world using video.”
When you are able to say these three things with conviction, like you mean it, like you actually believe it, you have the tone for your future videos.
When you believe yourself, when you believe the words that you’re saying, your audience will believe them too.
This exercise is about practicing how you speak on camera, and getting used to the sound of your own voice and how you present yourself because it does take a few attempts time to get used to how you sound and to feel comfortable looking at yourself on video.
But it is possible to grow your confidence on camera with a little bit of practice. It’ll happen faster than you think.
So your challenge, if you are ready to start using video to help grow your business, is to film your elevator pitch, even if it’s with your phone, and then post it on social media.
If you’re on Instagram tag me @that_cameragirl when you do post it because I can’t wait to hear what your business is all about!
Do you accept the challenge?