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Video Production

Overcoming Fear of the Camera

In grade 5 I had my first major public speaking presentation at school. It was a geography project about my country of choice, Greenland. I was always an academic student and prepared an in-depth exposition on this arctic country… as in-depth as it could be for a 10-year-old. All the information was there, but I […]

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Video Production

The Benefits of Using Captions in Your Videos

Did you know that 85% of videos on Facebook are viewed without sound? You’ve probably noticed more and more videos on social media have captions, and with the advancement of auto-generated captions, it’s so easy for everyone to use them. In this article we’re going to look at the benefits of using captions, the difference […]

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Marketing Video Production

YouTube vs Vimeo: Where to host your videos

YouTube or Vimeo – which platform is the best place to host your videos? Let’s break down the pros and cons of YouTube and Vimeo so you can decide which platform is right for you. We first have to consider the purpose of your video. A general rule of thumb, if your video is promotional […]

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Video Production

Camera Warm-Up Exercises For When You’re Just Not Feeling It

Just like a sprinter warms up for training, warming up to be on video is just as important. Showing up with the right energy and intention will help you hit your mark and engage with your audience. But let’s be honest, some days we just aren’t feeling it. We might wake up flat, have an […]

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Marketing Story Telling

Connect with Your Audience Using One Person

Who are you talking to when you create your videos? The camera may be the thing you’re physically speaking to, but you are never, ever speaking to just a camera. If you want to get your message through to your target audience, you have to speak to that person directly. And I don’t mean all […]

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Mindset Mastery Story Telling

Interviewing: The Art of Active Listening

I created a post back in May that was all about interview techniques for more engaging interviews and conversations. Since starting my podcast, Mindset Mastery I have gone on a massive journey as an interviewer and I’ve learnt so much more about the art of conversation, from practically engaging in so many more of them, […]

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Video Production

How to Shoot Pro B-Roll: Part 2

Following up on my previous b-roll article, we’re taking it outside! If you missed the introduction to filming b-roll where we looked at some foundational ideas to shoot a short video in the kitchen, you can check it out here. Today we’re building on some of those skills and in the video above you’ll see […]

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Video Production

Create a Flattering Lighting Setup for Video

If you’d like some personalised help with lighting in your space get in touch, I’d love to hear from you. Three-point lighting is a foundational lighting method that consists of – you guessed it – three lights! It consists of a key light, fill light and backlight or hair light. It is a basic setup […]

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Video Production

How to Shoot Pro B-Roll

So what is b-roll? B-roll is the shots you put over your talking-head footage, that help to add interest to the video and further demonstrate what you’re talking about. Some videos are made entirely of b-roll. If you’re not yet comfortable sitting in front of the camera you can create a voice over and use […]

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Marketing

How Long Should My Videos Be?

Technology, the internet and digital apps are designed to feed our need for instant gratification. They use neuroscience against us to keep us on their platforms wanting more. The easier it is to fill our need right this second, the less patient we are if the need isn’t immediately filled next time. Want new clothes? […]