On Instagram we are very limited with external links in posts. Hyperlinks are not active in the description of a post, unless it in the description of an IGTV video when it’s viewed in full screen. Looking at the post in the feed, the link is no longer active. Which is frustrating when we want […]
Category: Marketing
How often do you post content directly to a social media platform compared to posting links? Did you know that only posting links to external content could be harming the reach of your posts? Today we’re going to look at some benefits of posting native video content to your social platforms, and explore a few […]
Unlike most social platforms you don’t need to post videos all the time to still benefit from them on LinkedIn. This post will look at how you can position yourself as an authority in your field by using video on LinkedIn, and how you can attract more of the right connections with a little edit […]
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Captivate Your Audience
If you don’t believe in the content you’re sharing, your audience won’t either. If you don’t love what you’re talking about and feel compelled to get it out into the world, your message could fall flat. The greatest presenters in the world speak with such conviction and with such belief in the words they are […]
YouTube or Vimeo – which platform is the best place to host your videos? Let’s break down the pros and cons of YouTube and Vimeo so you can decide which platform is right for you. We first have to consider the purpose of your video. A general rule of thumb, if your video is promotional […]
Who are you talking to when you create your videos? The camera may be the thing you’re physically speaking to, but you are never, ever speaking to just a camera. If you want to get your message through to your target audience, you have to speak to that person directly. And I don’t mean all […]
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How Long Should My Videos Be?
Technology, the internet and digital apps are designed to feed our need for instant gratification. They use neuroscience against us to keep us on their platforms wanting more. The easier it is to fill our need right this second, the less patient we are if the need isn’t immediately filled next time. Want new clothes? […]
‘The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.’ — Ralph G. Nichols Over the last few weeks, I’ve seen a recurring theme. A question that keeps coming up is, “I offer so many services, how do I put into words everything my […]
If time restraints are stopping you from getting your message out on video I have some tips to streamline your video making process to get out there and get your voice heard. Showing up on video allows your audience to start to get to know you before they’ve even had an interaction with you. If […]
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3 Words I’ve Banned From my Vocabulary
Our inner dialogue plays a huge role in our mental health and how we see ourselves. In my first podcast episode I spoke to social and emotional learning consultant, Jocelyne Chirnside, about our inner dialogue and the words we use. Did you know that 85% of the thoughts we have every day are negative? And […]